How to write subject lines that will get your autoresponder messages opened
If you’re using email marketing to build trust with your prospective customers, particularly if you are using a series of autoresponder messages, your biggest challenge is to get your readers to actually open your messages.
Otherwise, you’re wasting your time, no matter how great your product or offer is. The truth is, your entire email marketing campaign will ultimately hinge on just four or five words … the words you use in your subject line.
Why is it so hard to get emails opened?
The bottom line is, more than 50% of all email today is spam. (For free services such as Hotmail it’s more like 80%.) So you can see what a challenge it is just to get people’s attention among the dozens of other messages they have in their in boxes. Fortunately, there are some time-tested methods you can use, which will greatly improve your chances of getting your prospective customer to open your messages.