The best autoresponder series is also the easiest

I don’t know a thing about you, but I’ll bet that you want to coax more sales from your site and from a higher proportion of your visitors. One way you can do that is to study the mind-set of your average (or ideal) visitor and set up an autoresponder with a short series of emails that does something helpful for them.

What I mean is, try to think what your average visitor must be thinking when he comes to y our site. Then write down three or four things that would be helpful to anyone thinking that. OK. Next, jot down 100 or 150 words of helpful information on each point.

Your notes could be as simple as:

• a list of three or four web sites you know of that have helpful information on the topic.
• a review of a book on the topic.
• your comment on a news item on the topic.

Anything. And just seven or eight short sentences.

Done that? Good … you now have an autoresponder series. Put an intro onto each one, and a one sentence ending that reminds the reader of the benefits of your site.

Promote your helpful information series on your home page, link it to a good autoresponder program and watch your visitors get help. You’ll see the results in return visits and more sales.