If you’re using email marketing to build trust with your prospective customers, particularly if you are using a series of autoresponder messages, your biggest challenge is to get your readers to actually open your messages.

Otherwise, you’re wasting your time, no matter how great your product or offer is. The truth is, your entire email marketing campaign will ultimately hinge on just four or five words … the words you use in your subject line.

Why is it so hard to get emails opened?

The bottom line is, more than 50% of all email today is spam. (For free services such as Hotmail it’s more like 80%.) So you can see what a challenge it is just to get people’s attention among the dozens of other messages they have in their in boxes. Fortunately, there are some time-tested methods you can use, which will greatly improve your chances of getting your prospective customer to open your messages.

Continue Reading »

If you’re serious about marketing your business on the Internet, you’ll want to sign up for a free copy of a brand-new Internet marketing magazine that comes out in a PRINT version. This has been long overdue. While email is great for sending out newsletters, there’s nothing like a genuine paper and ink magazine that you can hold in your hands, sit down with in your favourite arm chair and enjoy a cup of coffee while you read it (or even take it into the bathroom with you).

Online Marketing Monthly launches on July 1, 2007. It’s being published by Rick Butts and Nathan Anderson, two guys who know a lot about Internet marketing. This is going to be a must-have magazine for anyone in the Internet marketing business.

They’re offering the first issue free. That’s a great offer, which I didn’t waste any time signing up for. I’m pretty sure I’ll become a regular subscriber.

As the publishers point out, one of the signs that an industry has “arrived” is that it earns it’s very own magazine. It is evidence that the Internet marketing industry has reached a critical mass of readers, advertisers, news, and interest.

I recommend you go and sign up for your first free issue now at http://www.marketingtoolstoday.com/go/magazine