Too many people are looking for shortcuts to success in selling online. They purchase leads, which are sold as ‘opt-in” and then use an autoresponder to blast out their ads to thousands of email addresses.

The response rate to this type of advertising is typically less than 0.1%. So for every 1000 leads you might get one subscriber …. if you’re lucky. But the downside of this kind of email marketing is that you annoy an awful lot of people along the way. You will typically generate far more spam complaints than the number of opt-ins you get to your list.

If you are using an autoresponder service that lets you import leads purchased from third parties … no matter how “clean” they say their lists are … you are just heading for trouble. You will get a very poor delivery rate, since their servers get blacklisted.

This kind of marketing never leads to long-term success. The only way to build a genuine business on the Internet is to build your own email list, one name at a time. That way, you build up trust, which is absolutely vital when doing business online.

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There’s nothing that makes a makes an Internet marketer more frustrated than finding their genuine emails, which people have opted in to receive, ending up in junk mail folders.

It’s a sad reality we have to live with in today’s online world, where spammers have wrecked it for the rest of us who try to play by the book.

Fortunately, there are some simple precautions you can take that will greatly increase your chances of getting your autoresponder messages to your recipient’s inbox. But it’s surprising how many marketers, even relatively experienced marketers, are still sending out emails with words such as ‘FREE!!’ and ‘click here’ and bright red fonts etc. These are virtually guaranteed to see your email end up in a junk mail folder.

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